Working with Creative Director Elle Strauss, Emma has taken the lead role in consulting with the Bergdorf Goodman ecommerce team to reimagine the BG.com experience. She spent 10 weeks at the BGO/Neiman Marcus production studio in Dallas, TX managing full time and freelance photographers, stylists, and product members as new visions and guidelines were put into place to create the distinct platform. Emma spearheaded a plethora of assets from model selection, art direction, styling guidelines, product curation. She established a level of excellence and empowerment in the team which she continues to oversee on a remote basis.